Terms

Definitions

"Services"

The Elentaria platform, including the AI GTM operator, channel-scoring engine, campaign automation tools, reporting dashboards, code execution sandbox, embedded human GTM expert support, and any APIs or integrations we provide.

"Subscription"

Your paid access to the Services, as described in an Order Form or agreed at signup.

"Customer Data"

Any data, content, or materials you upload to, generate through, or connect to the Services, including business profile data, contact lists, integration data, and content you produce inside the platform.

"Outputs"

Campaign content, channel strategies, lead lists, reports, drafts, plans, and other materials generated by the Services on your behalf.

"Prospect Data"

Personal data of third-party prospects that Elentaria processes on your behalf when running outbound channels (email, LinkedIn, ads, etc.).

The Services

Elentaria provides an AI-powered GTM operating system for B2B companies. The Services analyse your business profile across up to 22 go-to-market channels, select and prioritise channels that fit your profile, and run those channels end-to-end — including outreach generation, campaign execution, and reporting — with a senior GTM expert involved throughout your engagement.

We reserve the right to modify, suspend, or discontinue any feature of the Services at any time with reasonable notice. We will not materially reduce core functionality during your paid Subscription term without offering a pro-rated refund for the affected period.

Availability

We target 99.5% uptime for the platform, excluding scheduled maintenance windows (announced with at least 24 hours notice) and circumstances beyond our reasonable control. Status updates are posted at status.elentaria.ai when available.

No guaranteed outcomes

GTM results depend on your market, offering, ICP fit, and many factors outside our control. We do not guarantee any specific number of leads, meetings, reply rates, conversions, or revenue. Any estimates or projections are aspirational and provided for planning purposes only.

Eligibility & accounts

The Services are intended for business use only. You must be at least 18 years old and have legal capacity to enter into contracts. Consumer use is not supported.

Account security

You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. Notify us immediately at team@elentaria.ai if you suspect unauthorised access.

Seats & users

Your Subscription includes a defined number of user seats. Adding seats beyond your plan limit requires upgrading your Subscription. You may not share login credentials across multiple individuals.

Corporate accounts

If you sign up using a company email, the organisation that owns that domain may assume control of your account, including the right to access, modify, or delete it.

Subscription & payment

Fees

Subscription fees are as set out at signup or in a signed Order Form. All fees are quoted in US Dollars (USD) and are exclusive of applicable VAT or sales taxes, which will be added where required by law.

Billing cycle

Subscriptions are billed monthly or annually in advance. Annual subscriptions are non-refundable except as set out below or as required by applicable law.

Payment

Payment is processed by Stripe. By providing payment details, you authorise us to charge the applicable fees on a recurring basis. If payment fails, we will notify you and allow a 7-day grace period before suspending access. We do not store full card numbers.

Price changes

We will give at least 30 days notice of any fee increase. The increase will take effect at the start of your next billing cycle following notice.

Credits & credit packs

Subscription tiers include monthly platform credits. Unused credits do not roll over between billing cycles. Extra credit packs purchased on demand are non-refundable and expire 12 months from purchase.

Refunds

Annual subscriptions may be cancelled within 14 days of purchase for a full refund. Otherwise, fees already paid for the current period are non-refundable.

Acceptable use

You may use the Services only for lawful business purposes and in accordance with these Terms. You must not:

• Use the Services to send unsolicited commercial messages in violation of applicable anti-spam or data-protection laws (GDPR, ePrivacy Directive, CAN-SPAM, CASL, and similar).
• Attempt to reverse-engineer, decompile, or extract the source code of any part of the Services.
• Circumvent, disable, or interfere with any security, access-control, or rate-limit features.
• Use the Services to process or store data that violates any applicable law, including export-control or sanctions regulations.
• Resell, sublicense, or make the Services available to third parties without our prior written consent.
• Upload malicious code or automated tools that could harm the integrity or performance of the platform.
• Impersonate Elentaria or any other party in outreach generated through the Services.
• Use Outputs to train competing AI models, or misrepresent AI-generated Outputs as exclusively human-created where disclosure is legally required.
• Create deepfakes or deceptive impersonations prohibited under the EU AI Act.

We may suspend or terminate your account immediately if we reasonably believe you are in breach of this section.

Your content, data & AI training

Ownership of Customer Data & Outputs

You retain all rights, title, and interest in and to your Customer Data and the Outputs generated specifically for you. Subject to your payment of fees, Elentaria assigns to you all transferable rights in Outputs created exclusively for your business, to the extent such rights are assignable by law.

Licence to operate the Services

You grant Elentaria a worldwide, non-exclusive, royalty-free licence to host, process, transmit, copy, and display your Customer Data and Outputs solely as necessary to: (a) provide and operate the Services; (b) prevent or address technical or security issues; (c) generate aggregated, anonymised analytics; and (d) comply with legal obligations.

Model training & product improvement

We may use Customer Data, Outputs, prompts, telemetry, and aggregate usage patterns to operate, maintain, evaluate, secure, and improve the Services and the underlying scoring, ranking, routing, and analysis models. Where we train or fine-tune models on identifiable Customer Data, we do so only to improve the experience of your own organisation, unless: (a) the data has been aggregated or irreversibly de-identified so it can no longer be linked back to you; or (b) you have given us explicit consent. We will not sell your raw Customer Data, Outputs, or Prospect Data to third parties, and we will not deliberately reproduce your confidential business content in outputs served to other customers.

Prospect Data & outbound execution

When Elentaria runs outbound channels on your behalf, you act as the data controller for Prospect Data and Elentaria acts as your processor (Article 28 GDPR). You warrant that you have a lawful basis to process the Prospect Data and that any contact lists you upload have been collected in compliance with applicable law. A Data Processing Agreement is available on request and forms part of these Terms when executed.

Marketing & case-study rights

You grant Elentaria a worldwide, non-exclusive, royalty-free licence to identify you as a customer and use your trade name, logo, brand assets, and a high-level description of the work we do together for our own marketing purposes — including, without limitation: our website, landing pages, pitch decks, social-media posts, blog and newsletter content, conference talks, partner co-marketing, fundraising materials, sales collateral, and customer-reference lists. We will follow your brand guidelines if you provide them.

We may also publish aggregate, anonymised performance results (for example, "Customer X reduced GTM ramp time by 40%") without further approval. Publication of identifiable, named case studies, direct customer quotes, testimonials, or specific campaign metrics tied to your brand requires your prior written consent (email approval suffices), and either party may withdraw such consent prospectively on written notice. Withdrawal does not require us to remove uses already published in print or fixed-medium materials.

Your responsibilities

You are responsible for ensuring that your Customer Data does not infringe third-party rights and complies with applicable law. You must obtain all necessary consents before uploading contact data or connecting third-party tools, and you warrant that all content you provide for outreach is accurate, truthful, and not misleading.

Deletion

Upon termination of your Subscription, we will retain your data for 90 days to allow export, then delete or irreversibly anonymise it in accordance with our Privacy Policy.

Intellectual property

The Services, including all software, algorithms, models, designs, and documentation, are the exclusive property of Elentaria and its licensors. These Terms do not grant you any rights in our intellectual property except the limited right to use the Services as described here.

If you provide feedback, suggestions, or ideas about the Services, you grant us a perpetual, irrevocable, royalty-free licence to use that feedback for any purpose without obligation to you.

The Elentaria name, logo mark, and product names are trademarks of Elentaria B.V. You may not use them without our prior written consent.

Confidentiality

"Confidential Information" means any non-public information disclosed by either party that is designated as confidential or that should reasonably be understood to be confidential given the nature of the information and circumstances of disclosure.

Each party agrees to: (a) keep the other party's Confidential Information strictly confidential; (b) use Confidential Information only to exercise rights and fulfil obligations under these Terms; and (c) not disclose Confidential Information to any third party without prior written consent, except to employees, contractors, or sub-processors who need to know it and are bound by obligations at least as protective as these Terms.

Third-party integrations & sub-processors

When you connect a third-party app, database, model provider, or platform (CRM, LinkedIn, Smartlead, email service, model APIs, enrichment providers), you authorise Elentaria to transmit prompts, context, and the minimum data required for that integration to function.

These third parties act as sub-processors under GDPR and are contractually bound to handle data only on our documented instructions. Elentaria is not liable for the accuracy, legality, or availability of their output, nor for restrictions or penalties imposed by third-party platforms on your account.

A current list of sub-processors is available at team@elentaria.ai.

Warranties & disclaimers

Elentaria warrants that: (a) it has the right to provide the Services; (b) it will use commercially reasonable efforts to maintain security and integrity of the platform; and (c) the Services will perform materially in accordance with the documentation.

Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ELENTARIA'S TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIMS ARISING UNDER OR RELATED TO THESE TERMS — WHETHER IN CONTRACT, TORT, OR OTHERWISE — SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

Indemnification

You will indemnify, defend, and hold Elentaria and its officers, directors, employees, affiliates, and agents harmless from any third-party claim, damage, loss, liability, cost, or expense (including reasonable legal fees) arising out of or relating to: (a) your Customer Data, Prospect Data, or materials provided or approved for use in any campaign; (b) your integrations or third-party connections; (c) your breach of these Terms or any Order Form or DPA; (d) the accuracy, legality, or nature of your products, services, or business practices; or (e) claims by prospects, recipients, or other third parties arising from outreach activities performed using your content or instructions.

Term & termination

Term

These Terms begin when you first use the Services and continue for the duration of your Subscription, unless terminated earlier in accordance with this section.

Termination by you

You may cancel your Subscription at any time through your account settings or by emailing team@elentaria.ai. Cancellation takes effect at the end of the current billing period, subject to the 90-day minimum engagement.

Termination by us

We may suspend or terminate your access immediately if: (a) you breach these Terms and fail to cure within 10 days of written notice; (b) you fail to pay fees and do not remedy within the 7-day grace period; or (c) you engage in activity that poses a legal, security, or reputational risk to Elentaria or other customers.

Effect of termination

Upon termination, all licences cease, you must stop using the Services, and we will make your data available for export for 90 days, after which it will be deleted or irreversibly anonymised. Sections regarding IP, confidentiality, warranties, liability, indemnification, and governing law survive termination.

Trade controls & export compliance

You must comply with all applicable export-control and sanctions laws (including EU, UK, and US sanctions regimes). The Services may not be used in, for the benefit of, or exported or re-exported to any country or person subject to embargoes or sanctions, nor for any end use prohibited by law.

Governing law & disputes

These Terms are governed by the laws of the Netherlands, without regard to conflict of law principles. Any dispute shall first be attempted to be resolved through good-faith negotiation. If unresolved within 30 days, disputes shall be submitted to the exclusive jurisdiction of the courts of Amsterdam, the Netherlands. Nothing in this section limits either party's right to seek urgent injunctive relief in any court of competent jurisdiction.

Changes to these Terms

We may update these Terms from time to time. For material changes, we will provide at least 30 days notice via email and an in-platform notification. If you do not agree with a material change, you may terminate your Subscription before the new Terms take effect and receive a pro-rated refund of any prepaid fees for the unused period.

Miscellaneous

• Assignment. You may not transfer these Terms without our written consent; we may assign them to an affiliate or successor in connection with a merger, acquisition, or sale of assets.
• No waiver. Failure to enforce a provision is not a waiver of future enforcement.
• Severability. If any provision is unenforceable, the remainder remains in effect.
• Entire agreement. These Terms (together with any executed Order Form, DPA, or Master Services Agreement) constitute the entire agreement between you and Elentaria regarding the Services and supersede all prior agreements.
• Force majeure. Neither party is liable for delays or failures caused by events beyond its reasonable control.

Contact

Questions about these Terms? We're happy to help.