Your content, data, Deliverables & AI training
Ownership of Customer Data & Outputs
You retain all rights, title, and interest in and to your Customer Data and the Outputs generated specifically for you. Subject to your payment of fees, Elentaria assigns to you all transferable rights in Outputs created exclusively for your business, to the extent such rights are assignable by law.
Ownership of Deliverables
Deliverables are built on top of Elentaria Technology, which remains ours. Subject to your payment of fees, we grant you a worldwide, non-exclusive, non-transferable licence to use the Deliverables built for you, for your own business purposes, for as long as your Subscription is active. We will not provide your Deliverables to a third party, and we will not reuse any part of them that embodies your confidential business logic or your data.
We remain free to reuse the general knowledge, techniques, and generic or reusable components developed while working with you, provided we do so without your Customer Data, your Outputs, or anything confidential to you.
If you need to own a Deliverable outright, or to keep running it after your Subscription ends, we will agree that separately in writing in an Order Form or Master Services Agreement, including any source-code assignment, escrow, or perpetual licence. Absent such an agreement, the licence in this section applies.
Licence to operate the Services
You grant Elentaria a worldwide, non-exclusive, royalty-free licence to host, process, transmit, copy, and display your Customer Data and Outputs solely as necessary to: (a) provide and operate the Services; (b) prevent or address technical or security issues; (c) generate aggregated, anonymised analytics; and (d) comply with legal obligations.
Model training & product improvement
We may use Customer Data, Outputs, prompts, telemetry, and aggregate usage patterns to operate, maintain, evaluate, secure, and improve the Services and the underlying scoring, ranking, routing, and analysis models. Where we train or fine-tune models on identifiable Customer Data, we do so only to improve the experience of your own organisation, unless: (a) the data has been aggregated or irreversibly de-identified so it can no longer be linked back to you; or (b) you have given us explicit consent. We will not sell your raw Customer Data, Outputs, or Prospect Data to third parties, and we will not deliberately reproduce your confidential business content in outputs served to other customers.
Prospect Data & third-party personal data
Where a workflow processes personal data about third parties, you act as the data controller for that data and Elentaria acts as your processor (Article 28 GDPR). You warrant that you have a lawful basis to process it and that any records or lists you upload or connect have been collected in compliance with applicable law. A Data Processing Agreement is available on request and forms part of these Terms when executed.
Marketing & case-study rights
You grant Elentaria a worldwide, non-exclusive, royalty-free licence to identify you as a customer and use your trade name, logo, brand assets, and a high-level description of the work we do together for our own marketing purposes — including, without limitation: our website, landing pages, pitch decks, social-media posts, blog and newsletter content, conference talks, partner co-marketing, fundraising materials, sales collateral, and customer-reference lists. We will follow your brand guidelines if you provide them.
We may also publish aggregate, anonymised performance results (for example, "Customer X cut order-processing time by 40%") without further approval. Publication of identifiable, named case studies, direct customer quotes, testimonials, or specific performance metrics tied to your brand requires your prior written consent (email approval suffices), and either party may withdraw such consent prospectively on written notice. Withdrawal does not require us to remove uses already published in print or fixed-medium materials.
Your responsibilities
You are responsible for ensuring that your Customer Data does not infringe third-party rights and complies with applicable law. You must obtain all necessary consents before uploading contact data or connecting third-party tools, and you warrant that all content you provide for outreach is accurate, truthful, and not misleading.
Deletion
Upon termination of your Subscription, we will retain your data for 90 days to allow export, then delete or irreversibly anonymise it in accordance with our Privacy Policy.