Run every customer request from pricing to reorder.
Elentaria captures customer requests, applies account-specific pricing and terms, coordinates orders and billing, and acts on reorder and account signals across the systems your team already uses.
Respond faster
Turn incoming customer requests into structured, qualified next steps without relying on manual inbox processing and data entry.
Protect margin and accuracy
Apply customer-specific pricing, commercial terms and approvals consistently before quotes and orders move forward.
Keep revenue moving
Coordinate orders, invoicing, payment follow-up and reorders so commercial work does not stall between teams and systems.
From customer request to repeat order.
Elentaria connects request intake, pricing, order processing, delivery coordination, billing and account growth so information is captured once and each action moves the operation forward.
Turn every customer request into a clear next step.
Elentaria captures enquiries, quote requests and order requests from the channels your customers and sales teams already use, understands what is being requested and moves it to the correct action.
Customer requests from email, forms, portals, sales representatives and connected channels, including products, quantities, locations and requested dates.
Customer identification, account history, product matching, existing commercial terms, missing information and duplicate detection.
Ownership assignment, priority, acknowledgement, clarification requests, next actions and timely follow-up.
- Request received
- Customer and products identified
- Information validated
- Ownership assigned
- Response triggered
Apply the right price, terms and approval to every request.
Elentaria brings customer-specific pricing, commercial terms, availability information and approval requirements together so quotes can move forward quickly without sacrificing control.
Customer price lists, contract pricing, volume breaks, minimum quantities, discounts, payment terms and other account-specific conditions.
Availability data from existing systems, expected lead times, substitutions, backorders and suitable product alternatives.
Quote preparation, margin checks, discount approval, commercial exceptions, customer delivery and follow-up.
- Request validated
- Pricing applied
- Availability checked
- Exceptions approved
- Quote sent
Turn confirmed demand into an accurate order.
Elentaria validates the customer and order information, creates the required records and coordinates exceptions before they create delays or errors.
Customer details, products, quantities, delivery addresses, requested dates, pricing, payment terms and credit requirements.
Order creation in the existing ERP or order-management system, CRM updates, finance records and customer confirmation.
Missing information, order changes, unavailable items, substitutions, backorders, credit holds and non-standard requests.
- Order confirmed
- Details validated
- Order created
- Exceptions routed
- Customer updated
Keep the commercial process moving through delivery and payment.
Elentaria monitors the relevant order and delivery status, keeps customers informed, prepares accurate billing and coordinates payment follow-up and exceptions.
Order, dispatch and delivery status from existing systems, customer notifications, delivery confirmation and required follow-up.
Invoice creation, matching between orders, deliveries, pricing and terms, billing information checks and invoice delivery.
Invoice discrepancies, missing information, failed or overdue payments, reminders, promises and escalation.
- Delivery confirmed
- Billing matched
- Invoice issued
- Payment monitored
- Exceptions resolved
Turn account signals into the next order.
Elentaria combines purchasing history, account activity, commercial terms, payment events and relationship signals to identify when an account needs attention or presents a new opportunity.
Reorder patterns, expected replenishment, recurring purchases, contract dates, declining order frequency and dormant accounts.
Missed orders, declining activity, unresolved billing or service issues, customer-risk signals and account-owner alerts.
Reorder outreach, complementary products, category expansion, higher-volume opportunities, cross-sell signals and account follow-up.
- Account signals combined
- Need or risk identified
- Action triggered
- Order or opportunity created
- Outcome tracked
Automate routine orders. Keep commercial judgment where it belongs.
Elentaria moves standard requests and orders forward automatically while keeping pricing exceptions, credit decisions, substitutions and important customer decisions visible to the team.
Keep control of discounts, margin exceptions, payment terms, credit decisions and non-standard commercial conditions.
Incomplete requests, unavailable products, unusual terms, order discrepancies and other non-standard cases are routed to the appropriate person.
Review what happened, which systems were updated, what was communicated to the customer and what action is waiting for the team.
Common questions
Does Elentaria replace our ERP, CRM or order-management system?
No. Elentaria coordinates commercial work across the systems your teams already use. Your ERP, CRM, order-management, finance and operational systems remain responsible for their existing records and functions.
Can we begin with one wholesale workflow?
Yes. An implementation can begin with a high-friction process such as email order intake, quote preparation, pricing approvals, order validation, invoice matching or reorder follow-up, then expand into connected areas.
Can Elentaria apply customer-specific pricing and terms?
Yes. Elentaria can use the price lists, contracts, discounts, volume rules, payment terms and approval boundaries available in connected systems and company information. Non-standard cases can be routed for human approval.
What happens when product, order or delivery information is incomplete?
Elentaria identifies the missing information or exception, pauses the relevant action when necessary and routes the case to the responsible person with the available customer, product and order context.
See how Elentaria could run your wholesale customer lifecycle.
Bring one current request, pricing, order or billing workflow and see how Elentaria can remove manual coordination, reduce delays and keep customer revenue moving.